Company uses third person or collective "we". Personal uses first person (I/my) for an executive or practitioner profile.
2. Writer mode
Positioning, insight, or argument.
Named writers (optional rhetorical shape)
3. Topic & background source
Add an angle, a background source, or both. With a source attached, topic is optional.
Write bullets or a rough take, then sharpen below. ~4,000 characters fit in the prompt budget.
Add a few words in the field above, or attach a background source first.
URL or upload — study, Reddit thread, LinkedIn post, or report.
4. Audience
Jargon level and examples — domain stays fixed.
Set ICP roles in brand settings.
Overrides the selections above when filled. Adjusts jargon and examples for this generation only.